BIM to enhance the strategic position value of companies

BIM is in most of the cases related to a specific project, with beginning and end through what he like to call the full life-cycle of any facility. It is a fair statement, however because BIM is more than information, relates with the process and the workflow to create and manage that information, hence it has a huge impact on companies. How companies can use BIM to impact the market and compete in the industry?

‘In the AEC industry, BIM has become much more than just an acronym for Building Information Modeling. It has become a business strategy for gaining a competitive advantage.

The BIM revolution is affecting competition in three vital ways:

• It is changing the industry structure and in so doing, altering the rules of competition.
• It is creating a competitive advantage by providing BIM-enabled firms new ways to outperform rivals.
• It has begun to spawn whole new businesses, often from within a company’s existing operations.

Industry-wide acceptance and maturation of BIM technologies is significant as a business practice. This evolution toward BIM did not occur by flipping a switch. The industry move from dependence on 2D CAD to 3/4/5D BIM required a learning curve that many were not prepared for culturally. Before you can turn your organization into a BIM-integrated business, you will need to ask many questions about the role that BIM might play in your overall business strategy. To start, you will need to assess how BIM can redefine your project methodologies and how your efforts can provide a return on investment.’

BIM can be a lot of things, but why can BIM help your company to be competitive?

• BIM is a process;
• BIM is a technology;
• BIM is a mindset;
• BIM can enhance staffing;
• BIM can open new opportunities for current and future clients, and build better client relationships;
• BIM is a business strategy.

So, especially if your company has a project-based philosophy, because BIM cares about the project information in so many different ways, the link is obvious and is a great ‘everything’that can create impact in every single area of your structure.

In a nutshell, ‘BIM has become an opportunity to deliver better designed and built projects to our customers.’